Audience Research

Once we had figured out what type of music video we wanted to create we now needed to do some audience research to find out what people would expect to see in an indie/pop music video. We played each of our interviewee's the song above (Home) and asked them a series of questions so we could gather the relevant information to make our music video what people want to see.

The questions:
What would you expect to see in an indie/pop music video?
What do you think of when you hear this song?
What would you expect to see in the music video for Gabrielle Aplin - Home?
What do you think is cliche for this genre of music?
Who do you think the target audience is for this song?



 

From the answers given we found out that the target audience will be primarily girls between 13 - 20. I imagine the target audience to look like...

People want to see the kind of cliche look about the video as thats what is recognisable in an indie/pop video. Also they will be expecting to see a mix between seeing the artist perform and some kind of story to go along with it. Now we have this information we can start to story board our actual music video.