Digipack Analysis

Textual Analysis - Digipack for album

Album - Lungs by Florence & the Machine

I have done this to see what sort of look an Indie/Pop digipack has and if I can take any ideas/fonts etc and use them im my own when I make.

Why this text?
I have chosen this text to analyse as it is of the same genre my music video/artist is and will also have a similar target audience. The colours of this text are a contrast of dark and light which sticks to the conventions for an Indie/Pop artist therefore I will incorporate this factor into my digipack when I make it.

Front & Back cover's...

Front
The front of the digipack is very simple but effective. The dominant image on the front of the digipack is of the artist surrounded by nature. The artist is wearing a floaty dress with a necklace that is a pair of lungs which ties in with the name of the album, her nails are black going with the background and she is also not looking directly into the camera which makes her look shy. The rest of the background is plain black. The name of the album is hidden almost just below the artist and has a different font to the one used for the name of the artist. The font used on this digipack is the only bit that doesn't really go with the conventions of Indie/Pop as it is curvy and looks more like the font that would be used on a Pop digipack.

Back

The back of the digipack is very simple with just the names of the songs and a picture of a pair of lungs tying in with the album name again. The interesting thing about this is that the songs number are associated with a certain part of the pair of lungs. The background is plain black with white writing, this keeps the simple look and the font is simple as well.

Spine...

Spine
The spine of the digipack is also very simple with just the artists name and the name of the album on a black background. The only thing on the spine that is notable is that there are 2 different fonts used for the name of the artist and the album which is the same on the front of the digipack.

Inside the booklet...

The pictures inside the booklet for the digipack are all very similar they are of the artist with some lyrics from every song underneath/above/beside her but not all the lyrics just the ones that obviously mean the most to the artist. The pictures are all very dark and in all of the pictures the artist is not looking at the camera and is always looking to her right or left, this adds a sense of mystery to the artist. The font used for the lyrics is the same for every picture and is the same as the font on the front of the digipack for the name of the album.

The CD...

The CD is of, I assume the artists hand squeezing a piece of fruit. This image has nothing to do with the rest of the digipack and adds a sense of confusion and mystery to the album. The picture is actually very blurry so is difficult to see exactly what is going on. The title is central on the CD. The image behind the CD is the same as on the front, it is the nature background that is behind the artist and is also on the inside of the spine. The repetition of the same background is most probably due to the simple aspect of the Indie genre.

Who is the target audience?
I think the target audience for this digipack would be girls between 15-30 (young female adults). I think this due to the simpleness of the digipack and the feminine background and the fact that the artist is attractive, this might attract girls as they might admire her also this might attract young males.

What I have learned from analysing this text...

• Having a simple black background is very effective if you want the main image to stick out.
• Adding confusing to the pictures can be effective because the consumer will want to find the answers why it is confusing
• When choosing the font a simple, straightforward font is better for this genre but you can go against the conventions and add a font that is more feminine and curvy.